Frequently asked

How Verafiya works

+How does the barcode scanner work?

Point your phone camera at any product barcode, or type the digits in. We look the code up in the open product registries (Open Food Facts, Open Beauty Facts and Open Products Facts) to identify the item and pull its declared ingredient list.

+What does the AI actually check?

Once the ingredient list is retrieved, our AI reads it compound by compound and flags endocrine disruptors, PFAS, phthalates, parabens, sulfates, harsh preservatives and undisclosed synthetic fragrance. It then gives a plain-language verdict: clean, caution or flagged.

+Why does it sometimes say a product isn't recognised?

The registries are community-maintained, so smaller or very new products may not be listed yet. When that happens we say so plainly rather than guessing — and you can submit the product so we add it.

+How does it choose an alternative?

The scanner matches the category of what you scanned against the Verafiya catalogue and recommends the closest certified swap, with a short reason why it's a cleaner choice.

+Is the verdict medical or regulatory advice?

No. It is an ingredient-level screening based on publicly declared formulas and published toxicity research. It's a strong signal, not a substitute for advice from a clinician or a regulator's ruling.

+What does the Verafiya Certified badge guarantee?

Full ingredient disclosure, a clean screen against 1,120 flagged substances, and a supply-chain review covering packaging migration and process contaminants. The badge expires after six months unless the maker submits a fresh panel.

+Can I put a product forward for certification?

Yes — makers and shoppers can both submit one. Send it through the submission form and our review team will request the full formula from the maker.

Still have a question?

Submit a product for review and add a note — our team reads every submission.

Submit a product