About

Living without compromise shouldn’t require a chemistry degree.

Verafiya began with a simple frustration: the words on the front of a bottle — “natural”, “clean”, “dermatologist approved” — mean almost nothing, while the words that matter are printed in six-point type on the back. We built a marketplace where the label has already been read, argued over and verified before a product ever reaches the shelf.

Our mission is to make the non-toxic choice the effortless one. Everything we list is screened for endocrine disruptors, PFAS, phthalates, harsh preservatives and undisclosed synthetic fragrance. If we can’t verify it, we don’t sell it.

The certification process